Building the Digital Infrastructure for Morocco's Service Economy
We are on a mission to turn the chaos of the "WhatsApp Economy" into a streamlined, digital future.
The Origin Story
From Code to Reality
ReserNova was born from a simple, frustrating observation: Morocco is digital, but its businesses are not.
As engineers from 1337 School (42 Network), we spent years building complex software for global standards. Yet, when we looked at our own cities—Marrakech, Casablanca, Rabat—we saw a different reality.
We saw "Fatima," the salon owner, managing a thriving business entirely on a paper notebook. We saw phones ringing unanswered while stylists were busy working. We saw millions of Dirhams in potential revenue lost to the chaos of unread WhatsApp messages and double-bookings.
We realized that Silicon Valley tools like Google Calendar or Fresha weren't failing because they were bad software; they were failing because they didn't speak the language. They didn't understand Darija, they didn't integrate with WhatsApp, and they demanded a change in behavior that local businesses couldn't afford.
So, we decided to build something that did.
Our Mission
Digitizing the "Offline" World
Our mission is to become the Operating System for the African Service Economy.
We believe that the future of commerce in emerging markets isn't about forcing people to download new apps or use email. It's about meeting them where they already live: WhatsApp.
We are building the bridge between the informal, chat-based economy and the power of modern AI. By creating an AI "Receptionist" that understands Moroccan dialects (Darija/French code-switching) and negotiates bookings autonomously, we are giving small business owners their time back—and their data.
WhatsApp-First
Meet customers where they are
AI-Powered
Darija-native intelligence
Time Back
Autonomous booking automation
Data-Driven
Transform chaos into insights
The Technology
Built for the Local Reality
At ReserNova, we don't just "wrap" ChatGPT. We are building proprietary technology to solve hyper-local problems.
Native AI
Our models are trained on real-world Moroccan conversations, mastering the nuances of Darija, French, and English mixed together.
Invisible Interface
For the end-client, there is no app to download. They simply send a Voice Note, and our system handles the rest.
The Super-Dashboard
For the business owner, chaos is transformed into a clean, data-driven command center.
The Team
Engineers Who Sell
We are a team of product-first founders who believe in getting our hands dirty.
Abderrahmane Daifi
Co-Founder & CEO
Full-Stack Architect & Visionary
A 1337 Alumni with a passion for scalable architecture. Abderrahmane built the initial ReserNova MVP in three weeks and personally onboarded the first 14 pilots, walking door-to-door in Marrakech to understand exactly what business owners needed.
Younes El Guerraoui
Co-Founder & CTO
AI Lead & Product Architect
A 1337 Alumni specializing in NLP and low-resource languages. Younes leads the development of our proprietary "Dialect AI," ensuring our agent can negotiate a booking in Darija as naturally as a human receptionist.
Backed By The Best
World-Class Support
We are proud to be supported by world-class institutions that believe in our vision for African Tech.
MIT Sandbox
Innovation Fund Program
UM6P Explorer
Validated and incubated by Morocco's premier tech ecosystem
Investor Inquiries
Interested in joining us on our mission to digitalize Morocco's service economy? We'd love to hear from you.
contact@resernova.comThe Future
Beyond Booking
Today, we are digitizing appointment books for salons and spas. Tomorrow, we are connecting the entire service ecosystem.
Our vision is to build the Unified Marketplace for Morocco—a single digital layer where tourists and locals can discover, book, and pay for everything from a hammam in the Medina to a dinner in Guéliz.
ReserNova is not just a tool. It is the beginning of the next generation of Moroccan service.
Ready to Stop the Chaos?
Join the 50+ businesses waiting to upgrade their operations.